Search Engine Optimisation, or SEO, is a key part of making your new website a success. It’s a process that allows search engines like Google to understand what your site’s all about, and thereby give you the best chance of being listed prominently in search results.
And that, after all, is important – because you can have the nicest-looking website in the world, but if nobody ever gets to see it, it’s all been a bit of a waste of time.
If you’re new to SEO, it’s important to realise that it is no one single thing – it’s a collection of processes, some technical and some not, that are all aimed at showing that your site is legitimate, reliable and authoritative, so that search engines understand and trust your site enough to include it in their search results.
For big businesses, SEO is exactly that: big business. Being top of the list of results on Google may well justify the thousands of pounds per month that they will spend on SEO alone.
But let’s face it, small businesses don’t have that sort of budget.
That’s why all Blackbox Web Design packages have fundamental SEO built in as standard.
But what does that mean?
- We’ll work with you to understand, from the start, your target ‘search terms’ – in simple terms, we need to be able to finish the sentence “I want people to find my website when they search for the words [xxxxxx]”. This isn’t always as straightforward as it sounds;
- We’ll help you to ‘optimise’ the content (words, images, videos) etc on your site to best align with those keywords;
- We’ll tell the major search engines about your new site when it’s live – so they know where to find it and we’ll make it easy for them to ‘read’ the site and include it their index;
- We’ll do some technical work in the background, for every page of your site, to make sure they have the best chance of being selected in the search results;
- We’ll advise you on some of the broader things that you can do to help.
- And if you choose to take ongoing support from us, we’ll continue to analyse your site to understand what’s working well and what could be improved.